shutterstock_212103631Simple Salon is not only an efficient salon management tool, it is a very effective business building machine. Simple Salon is the engine behind the scenes powering away and generating you more business.

Simple Salon is built with countless effective marketing mechanisms within the design and functionality of the system. One of these powerful business generating tools is a feature called Client Categories.

The Simple Salon Client Categories feature is 100% customisable, which makes your marketing potential limitless. Create Client Categories to target your unique client groups, and assign your clients to their most suited categories.

Simple Salon will track and record your clients activity, interest and sales trends, so that you can use the Simple Salon Marketing to send your Client Categories promotional SMS messages and emails, which have been specifically tailored to suits their interests. Make your marketing more personal today.

Click here to turbocharge your business with the Simple Salon Client Categories feature.

 

apple-iphone-watch_demo Well, now you have a very good reason to get your hands on this brand spanking new technology, designed to give you ultra-convenient interactions and experiences!

Take a look at your next must-have for the salon. With the release of the Apple Watch, Simple Salon is ready and raring to go.

With Simple Salon on your Apple Watch you’ll be able to move around the salon and with a quick glance you’ll have on hand the details of your next appointment, the appointments you’ve got lined up for the rest of the day, client details & histories. Plus notifications to let you know that your next client has arrived.

Be one of the very first to experience this all-new technology and take your salon to the next level.

Stay tuned for more details!

IMG_5717With each client who walks through your salon doors, make them feel extra special by picking up the conversation from where you left it last time they were in. The chats you have with your clients can flow from one appointment to the next. Don’t worry, no one expects you to remember every detail of all the conversations you’ve ever had with every single client—but Simple Salon can. Simple Salon is designed to do all the remembering for you.

When your client arrives let them know that their extra hot, double-shot, skinny, mocha-chocca latte is coming right up. You don’t actually remember that this is how they like their coffee, but you did check their client comments moments before they arrived, so you’re up to speed.

How about the details of their appointment? What was that complicated colour you did for them at their last appointment? Simple Salon has that covered too. Record colour history comments and visit notes on your clients appointments, and Simple Salon will keep track of it all. Your client’s history notes will pop up in various places in your Simple Salon account, making it easy for you to refer to the notes at your convenience.

Click here to record and track appointment specific visit notes, and click here to record and track your client comments.

With Simple Salon you’ll deliver exceptional service and never miss a detail again.

shutterstock_149420990As you know, Simple Salon is designed to send your clients SMS Reminders & Promotions. Would you like your Simple Salon to SMS your clients from the same number every time? Simple Salon allows you to have your very own Dedicated Number. This is the number which all of your SMS’s are sent from.

When you have a dedicated number your clients can save this number in their phone contacts as your salon. Then each time they receive a reminder or promotional SMS, it will come up under the contact they have saved you as.

Having a dedicated number is optional, and it’s no biggie if you decide not to get one. If you don’t have a dedicated number, it just means that your SMS’s are sent from a pool of numbers, which are selected randomly. If you do like the idea of all your SMS’s being sent from the same number, then go for it. Your dedicated number is to be set up via your SMS Central account. You will be charged an additional up front cost and a monthly fee to set it up. You will be able to view the different fees before deciding to purchase your dedicated number.

If this sounds like your kind of thing, click here to find out how you can set up your Dedicated Number.

Watch this space—more exciting tips & tricks to come next week.

shutterstock_263510036Simple Salon streamlines your ordering process. From your supplier to the salon shelf, and from the shelf to your client — each part of the process flows seamlessly from one to the next. The Simple Salon Ordering is designed to keep track of both retail products, and professional salon use products. All stock levels are accounted for, and adjust automatically when purchased, used, and re-ordered.

Streamlining your ordering begins with the set up of your products. Each product is setup with a minimum quantity, maximum quantity & the actual quantity. Each time you sell a retail product to a client, it will be deducted from the product quantity. In the same way, each time a professional salon use product is used, the product quantity will adjust accordingly. This means that your product quantities in your Simple Salon stock reports will always reflect what you have on your shelves.

When it comes time to order some products, the Simple Salon Ordering does all the thinking for you. Create a new order and simply click the Auto Generate Order button. All the products that need to be re-ordered will be automatically added to the order form, for any particular supplier. The system knows what needs ordering based on which products have dropped below their minimum quantity required, and it knows how many to re-order based on the maximum quantity you set for the product. When the order is ready, simply click the Save & Order button and it will be emailed directly to the supplier. When the products arrive at the salon, simply Save & Receive the stock via your order form in Simple Salon, and all product quantities will be automatically updated. Simple.

Click here to smooth out your ordering process today.

Stay tuned for more exciting tips & tricks.

iStock_000023286311LargeNext time a new client walks through the door, sit them down with a coffee and hand them the iPad. While you get back to finishing off, tidying up and preparing your space for your new client, your client is relaxing with their coffee and entering in their personal details via your Client Capture Form.

The Simple Salon Client Capture Form will capture all relevant details for your new clients. The form will capture details like first name, surname, contact number, email, postal address, birthday, client category; as well as give them the option to enable themselves for SMS/Email Reminders and Promotions. When you get your new clients to add themselves in via the form, it is more likely that the information will be accurate, opposed to the staff doing it on behalf of the client and running the risk of spelling mistakes or missed details. It also allows you to be free to do whatever needs doing in preparation for their appointment.

The Client Capture Form allows your new clients to take selfies and upload it to their client card. When they come in give them the iPad, and why not hand them a selfie pole as well. Is there such a thing as an iPad selfie pole? Not to sure about that one, but you get the drift. Leave it up to your new clients to capture their own details, and they can take some selfies while they’re at it.

Are you ready to start capturing some new clients? Click here to get the Simple Salon Client Capture Form on your tablet.

iPadCustomNote: The Simple Salon Client Capture Form is compatible on any tablet, smartphone or device.

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Now you have even more reason to take your business with you. Wherever you find yourself doing business, your clients can still pay you. Simple Salon allows you to take credit card and debit card payments directly from your POS page, without the use of an ETFPOS machine. The functionality also extends to the Simple Salon Online Booking site, where clients can make and pay for their appointments online. Simple Salon just become even more flexible, mobile and powerful.

As you know, Simple Salon is as mobile as you are. You can access the full functioning software application on any computer, device or smartphone. Now with the added benefit of mobile payments, you can literally be on your phone or device processing appointments and taking payments anywhere.

With Simple Salon you can think outside the box when it comes to how you do business. The ability to manage your salon and take payments from anywhere means that you can take your device over to your client while they’re being finished off, and have them pay from the comfort of their chair. It means that if you are a mobile hair stylist or beautician, you can take payments from your clients when you’re out on location. It means that your clients can book themselves in via your Online Booking site, and while their at it, pay for their appointments online.

Simple Salon connects with Stripe payments to bring you incredible flexibility and power. Stripe is a world renowned payment gateway that powers businesses of all sizes. When you connect your Simple Salon account with your Stripe account you can start taking payments straight away, you don’t need a Merchant Account from the bank.

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Click here to get connected with Stripe. Once you’re connected you can check out the Using Stripe for Credit Card payments in POS article, and the Taking Online Booking Payments using Stripe article to start taking payments directly from Simple Salon now.

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Simple Salon has been online since the beginning of time, well so it seems anyway. Believe it or not, there was a time when the word ‘online’ was seldom used. During this ancient era, despite the rarity of the phenomenon, over in Simple Salon land ‘online’ was the foundation for that which was being built. We were ahead of our time then, and we still are.

There is so much to gain when you go online. Go on, go online. You’ll gain flexibility, control, mobility and power. Manage your business from anywhere, anytime.

Go with us for a moment… you’re away, let’s go somewhere far away. Perhaps the beautiful beaches along the Amalfi Coast of Italy? Perfect. You’re on the other side of the world enjoying the sights and sounds. You’re loving the fact that you have some time to switch off and enjoy the holiday, but there might come a time when you need to touch base with the business. With Simple Salon you don’t even need to leave the beach for this. Simply jump online and in a matter of moments you’ll see everything, just as if you were back in the salon standing at the front counter. At your convenience, manage your appointment book, check your reports, view operator performance, see exactly how much the salon has made up until that very moment, or even send out some marketing campaigns to keep business rolling in while you’re away. Manage your business at your convenience – anywhere, anytime.

You might not be as far away from the salon as Italy, you might simply be at home or down the street. Either way, with Simple Salon you have the flexibility to be able to manage your business from wherever you choose to be.

Going online is secure. Your Simple Salon account is password protected with numerous levels of customisable security. As an administrator, you have access to everything, anywhere, anytime, from any device. As for your staff, they can be set up with staff user access to ensure that they have what they need for their day to day operations.

Go online – you’ve got nothing to loose. If your internet ‘goes down’, simply login using any other computer, device or smartphone. Smartphones connect to the phone network’s internet, therefore in the event that you have no wifi, simply log into your Simple Salon account on your iPhone, iPad or android device. All your data is backed up every moment of the day, so you will never loose a thing.

You too can have your business world at your finger tips anywhere, anytime.

Go on… go online with Simple Salon.

 

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It’s an image from one of your recent shoots featuring your salon’s incredibly talented stylist who has mastered the art of the Splashlight hair colour concept. London was doing it first, but the majority of your followers are seeing for the first time on your business Facebook page – that’s so on trend. The photo is the best way to display your work. The shades of colour are lit up perfectly to capture all the details of your creativity. You are selling the dream, and that’s what it’s all about. Get socially sorted with Simple Salon and connect with your clients via your social media platforms.

Simple Salon launches your social butterfly into the air. It connects you with your clients’ Facebook profiles so that you can invite them to like your business page. Use Simple Salon to build your audience, and use social media to give them what they want visually. Society is being conditioned to need constant updates of fresh information and people have become consumers of everything, including consumers of information.

Photos and posts on your business Facebook page not only shows off your talents, but it gives your creativity and originality a context. Followers get to see a more complete picture of what you are capable of. Instil in your followers inspiration, and encourage the idea that you can make their appearance aspirations happen.

Simple Salon keeps you social. Simply go to a client’s profile in your Simple Salon account and in the Actions menu hit Facebook. Simple Salon will look up the client in Facebook so that you can invite them to ‘Like’ your page. Get into the habit of doing this at the end of each day or week – the sooner after the client’s visit, the better. When your salon is fresh in their mind they are more likely to accept the invitation to ‘Like’ your page. Use Simple Salon to build your social audience.

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Encouraging client retention and increasing rebook rates is paramount for a successful and profitable salon.

A key part of client retention is exceptional customer service. It’s widely recognised (via salon feedback and surveys) that the reason most clients leave or do not return after their first appointment, is largely attributed to client satisfaction and customer service. It’s generally not higher prices that deter clients from rebooking. Most people are happy to pay for a quality service that produces a result that makes them feel special, pampered and looking their best.

So whilst you provide the customer with a memorable salon experience, Simple Salon provides the client retention and marketing functionality that works hand in hand to effectively retain your clients and keep them on a regular appointment schedule.

Let’s take a look at the clients who have come in, but have not rebooked and who do not have any future appointments. We want to encourage them to rebook and entice them back to the salon for another pampering experience.

The Simple Salon Marketing function makes this really easy.

Simply click here to find out more, and see why Simple Salon is not only an essential business tool for the day to day running of your salon but also an amazing marketing machine!

This is the final installment in our four part series titled “Use Simple Salon to Grow Your Business”.

Stay tuned for more handy hints, updated features and exciting developments!

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